by Joel | Feb 7, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING
The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit...
by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by Joel | Jan 27, 2017 | Blog, DIRECT MAIL
Your event is in 3 weeks. You have the design for your direct mail piece in the can and have selected your printing/mailing vendor. And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?” The...
by Joel | Jan 25, 2017 | Blog, DIRECT MAIL
A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these...