by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,...
by NextPage | Apr 28, 2015 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, SALES STRATEGY
Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that...
by NextPage | Oct 10, 2014 | CAMPAIGN MANAGEMENT, HEALTHCARE, MULTI-CHANNEL MARKETING
“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today...
by NextPage | Sep 11, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, RETAIL
With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog...
by NextPage | Sep 9, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, MARKETING MINUTE, NON PROFIT
Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how...