by NextPage | Aug 25, 2014 | AUGMENTED REALITY, Blog, CUSTOMER EXPERIENCE, VIDEOS
This is a re-post of a blog that we published earlier this year. We are re-posting because the subject is print plus augmented reality and we are proud to announce that our next edition of Connect Magazine will have an augmented reality experience included! A simple...
by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE
In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
by NextPage | Jul 23, 2014 | Blog, DIRECT MAIL
Not everyone in the printing business offers mailing services and some that do have only recently added mailing to their capabilities. If you are considering a direct mail campaign, make sure that you choose a printer that has experience and expertise in mailing. As...
by NextPage | Jul 15, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer...
by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess