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How Print Can Coexist with Generation Y

How Print Can Coexist with Generation Y

by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING

We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
Direct Mail Still Strongest Prompt for Donations

Direct Mail Still Strongest Prompt for Donations

by NextPage | Jan 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, NON PROFIT, SOCIAL MARKETING

According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The...

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(816) 459-8404

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