by | Aug 22, 2017 | DIGITAL MARKETING, DIRECT MAIL, INFOGRAPHIC, MARKETING INTELLIGENCE, MARKETING ROI, MULTI-CHANNEL MARKETING
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by...
by | Aug 1, 2017 | Blog, DIRECT MAIL, PERSONALIZATION
The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their...
by Joel | Jul 7, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE, PERSONALIZATION, VIDEOS
One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will...
by | Jun 8, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, NON PROFIT
This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica...
by | May 23, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKET RESEARCH, PRINT
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits,...