5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have learned the secrets to a generating a successful and profitable result. A successful...

Posted by January 25, 2017June 10, 2019
Change Your Perspective and Change Your World Part 2
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Change Your Perspective and Change Your World Part 2

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying to...

Spray and Pray is Dying
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Spray and Pray is Dying

We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer (pray). While it mostly applies to...

From Ads on Stone Tablets to Today’s Cross Channel Messaging
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From Ads on Stone Tablets to Today’s Cross Channel Messaging

Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to advertise products when visiting other towns. As you would expect in those ages, information traveled...

Direct Mail Increasing with Automotive Dealers
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Direct Mail Increasing with Automotive Dealers

A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend since 1991 and has increased each year since 2010. Automotive dealers depend on their advertising...

Grandma Doesn’t Wear High Heels!
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Grandma Doesn’t Wear High Heels!

This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels?  When was the last time my friend bought a pair of...

Print + Mobile Codes
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Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new technologies have emerged to make print more interactive. Specifically, mobile has become a major player in the more...

You Say You Want a Revolution?
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You Say You Want a Revolution?

Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did with MTV. Musicians still record music, and print companies still print direct mail. But the...

Multi-Channel Success Could be Easy as 1-2-3
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Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”...