by NextPage | Aug 1, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition,...
by NextPage | Jul 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern...
by NextPage | Apr 9, 2013 | Blog, DIRECT MARKETING, EMAIL MARKETING
Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails are a thing of the past. Instead of sending generic emails about promotions, it sends automated, personalized emailsprior to, and upon return, of each of their customer’s...
by NextPage | Jan 22, 2013 | Blog, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency...
by NextPage | Oct 11, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, FINANCIAL SERVICES
Direct marketing is about driving response. It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing. As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too...