by NextPage | Nov 2, 2020 | Blog, CONTENT MARKETING, STRATEGY
8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that...
by | May 8, 2019 | Blog, DATABASE MARKETING, DIGITAL MARKETING, Marketing, STRATEGY
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal,...
by | Mar 12, 2019 | Blog, BRANDING, CONNECT MAGAZINE, Marketing, STRATEGY
Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The...
by | Feb 25, 2019 | Blog, CONNECT MAGAZINE, PERSONALIZATION, STRATEGY
It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the...
by Joel | Oct 30, 2018 | CONTENT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, SOCIAL MARKETING, STRATEGY
On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel...