Market Update – April 2026
Navigating a New Wave of Market Pressures The world keeps moving fast. And so is NextPage. This update covers what we’re watching in the supply chain, what we’ve already done to protect your projects, and what we need from you to keep things running smoothly. As always, I’ll be direct — because that’s how we […]
How Direct Mail Drives Higher Response Rates for Banks in 2026
Direct Mail for Banks In a world where digital channels dominate attention, many banks are discovering a surprising advantage. The most effective marketing touchpoint is not always on a screen. It is in the mailbox. As digital fatigue increases and engagement rates flatten, financial institutions are rethinking how they connect with high-value prospects. Direct mail […]
Direct Mail vs Digital Marketing for Banks: Why Print Still Wins in 2026
Direct Mail vs Digital Marketing for Banks Digital channels dominate marketing conversations but in banking they are not always delivering the trust, engagement, or response rates needed to drive real growth. Email fatigue is rising. Paid media costs continue climbing. Digital-only strategies often fail to reach high-value, qualified prospects. Meanwhile, direct mail is outperforming expectations, […]
Don’t Forget Marketers: No Postage Increase in January 2026
For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers. On September 24, 2025, Postmaster General David Steiner confirmed that there will […]
Bank Marketers: Target the Intent, Not the History
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
Print-First Omnichannel Marketing: A Framework for Faster Conversions
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
You’ve (Still) Got Mail
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target […]
The Story Is The Story
For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable and thought-leading positions, she understands the power of a good story. Today, as the VP of […]
The New Tools of Engagement
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they […]
iPhone Update Scans QR Codes Without An App
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have […]