Use these 3 Marketing Channels Together for Increased Conversions
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Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

Posted by January 31, 2017January 18, 2018
Why you need a Marketing Communications Portal to ensure brand consistency
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Why you need a Marketing Communications Portal to ensure brand consistency

You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go, right? One item sometimes overlooked is keeping your...

Posted by January 17, 2017June 18, 2019
Change Your Perspective and Change Your World Part 2
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Change Your Perspective and Change Your World Part 2

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying to...

Spray and Pray is Dying
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Spray and Pray is Dying

We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer (pray). While it mostly applies to...

Direct Mail Increasing with Automotive Dealers
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Direct Mail Increasing with Automotive Dealers

A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend since 1991 and has increased each year since 2010. Automotive dealers depend on their advertising...

Multi-Channel Success Could be Easy as 1-2-3
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Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”...

Don’t Let Cold Calls Make You Shiver
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Don’t Let Cold Calls Make You Shiver

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just seems to me that, in our rush...

What the heck am I supposed to write about?
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What the heck am I supposed to write about?

Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as they can possibly find without talking to...

Direct Mail is on the Skids – Or is it?
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Direct Mail is on the Skids – Or is it?

The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will continue to exist a strong need for direct mail marketing in the indefinite future. The integration of print and digital media is still generating...

Trends Marketing Needs to Stay on top of Due to Data
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Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...