The Importance of Multi-Channel Marketing [Infographic]
Post

The Importance of Multi-Channel Marketing [Infographic]

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...

Posted by May 11, 2017June 10, 2019
5 Best Practices to Ensure Multi-Channel Marketing Success
Post

5 Best Practices to Ensure Multi-Channel Marketing Success

There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...

Posted by March 28, 2017June 10, 2019
5 Benefits of Incorporating a Multi-Channel Marketing Program
Post

5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
Use these 3 Marketing Channels Together for Increased Conversions
Post

Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

Posted by January 31, 2017January 18, 2018
Why you need a Marketing Communications Portal to ensure brand consistency
Post

Why you need a Marketing Communications Portal to ensure brand consistency

You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go, right? One item sometimes overlooked is keeping your...

Posted by January 17, 2017June 18, 2019
Change Your Perspective and Change Your World Part 2
Post

Change Your Perspective and Change Your World Part 2

At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying to...

Spray and Pray is Dying
Post

Spray and Pray is Dying

We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer (pray). While it mostly applies to...

Direct Mail Increasing with Automotive Dealers
Post

Direct Mail Increasing with Automotive Dealers

A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend since 1991 and has increased each year since 2010. Automotive dealers depend on their advertising...

Multi-Channel Success Could be Easy as 1-2-3
Post

Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”...

Don’t Let Cold Calls Make You Shiver
Post

Don’t Let Cold Calls Make You Shiver

It seems like every time I open my e-mail box these days there’s a webinar, a white paper, an Info graphic, a You-name-it, about content marketing. It is quite the buzzword right now and without question, an important part of a strong marketing mix in 2014. It just seems to me that, in our rush...