by NextPage | Feb 19, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending...
by NextPage | Jan 15, 2013 | Blog, DIRECT MARKETING, MULTI-CHANNEL MARKETING
Omniture Business Unit at Adobe pushed the sensory envelope when it mailed prospects a pie chart made out of three types of chocolate (milk, dark, and white) to drive home a point and to give them something to chew on – literally. (Adobe enjoyed an 11.6% response rate...
by NextPage | Dec 13, 2012 | Blog, QR CODES
ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether,...
by NextPage | Dec 5, 2012 | Blog, MULTI-CHANNEL MARKETING
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced...
by NextPage | Oct 25, 2012 | Blog, MULTI-CHANNEL MARKETING, Uncategorized
When it comes to marketing and branding, make sure not to forget the traditional methods that have worked for decades. Some customers still prefer the tactile experience of reading a direct...