Why Non-Profits Should Use Variable Data Printing in Direct Mail
Post

Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

How One Charity’s Direct Mail Envelope Caught My Eye
Post

How One Charity’s Direct Mail Envelope Caught My Eye

Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of Christmas lights danced along the edges,...

How do Monthly Donors Compare to Annual Fund Donors?
Post

How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica hosted a seminar at the NextPage offices entitled “How to Grow your Donor Base...

Saying Thank You The Right Way
Post

Saying Thank You The Right Way

Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship between you and your customers. Below is a...

Posted by September 15, 2014January 18, 2018
Still The One
Post

Still The One

Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how NextPage helped strengthen a local non-profits’ direct mail program. Download...

Posted by September 9, 2014December 22, 2020
Read Up and Invest Time into Your Multi Channel Efforts
Post

Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of...

Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email
Post

Study Shows Direct Mail Triggers 3-to-1 Donations Compared to Email

Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study revealed that 17% of donors who gave on a charity website in 2011 said they...

Posted by July 5, 2012December 22, 2020
NextPage Receives 2011 Small Business Spirit of Philanthropy Award
Post

NextPage Receives 2011 Small Business Spirit of Philanthropy Award

“It has been our belief that you simply give because it is the right thing to do,” Gina Danner, CEO. Known for its great printing and direct mail services and its quiet giving to worth causes, NextPage (formerly Mail Print) has been recognized by the Association of Fundraising Professionals, Mid America Chapter and is receiving the 2011...

Posted by August 11, 2011December 27, 2016