by NextPage | Jun 12, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Health clubs have withstood tough economic times. Since 1992 the number of health clubs has increased 40 percent and membership has grown by almost 60 percent from 20.8 million to 32.8 million, according to a Trends Report published by the International Health,...
by NextPage | Jun 5, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider. The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns,...
by NextPage | Mar 13, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
by NextPage | Mar 6, 2012 | Blog, DIRECT MARKETING, PERSONALIZED URLS
If we’ve learned anything in the past few years, it’s to give away information to nurture relationships. E-books, whitepapers, and reports have become a standard carrot on blog and website menus. Any successful company has a content-rich digital presence with a highly...
by NextPage | Dec 6, 2011 | Blog, DIRECT MARKETING
Paper or plastic? Both are possible with direct mail. First Class, standard class, or Fed-X? Again all three and more are possible with direct mail, which is scalable to your budget depending on the overall strategy and, of course, the budget. What’s my point?...