by NextPage | Mar 1, 2011 | Blog, DATABASE MARKETING, DIRECT MARKETING, PERSONALIZED URLS
Personalized URLs (PURLs) or personalized landing pages are definitely a game changer for direct and database marketing. With PURLs, all that great data you’ve collected about your prospects or customers can be used to construct a truly personalized online marketing...
by NextPage | Jan 18, 2011 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
Theoretically, a marketing department should constantly be testing, reviewing their budget, and moving money to the best performing initiatives. Unlike other forms of media, which can prove influence, but are challenged to prove profitability, direct marketing has an...
by NextPage | Oct 12, 2010 | Blog, DIRECT MAIL, PERSONALIZED URLS
I will admit to bragging. Every two years my company, NextPage, produces what I believe to be the coolest personalized calendar I’ve ever seen. I am biased. My staff works diligently for months to come up with neat and clever ways to demonstrate variable data...
by NextPage | Sep 23, 2010 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES, VARIABLE DATA PRINTING
What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may...
by NextPage | Jun 29, 2010 | Blog, DATABASE MARKETING, DIRECT MARKETING, VARIABLE DATA PRINTING
“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” – As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a...