Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Is Web to Print the Answer to Your Prayers?
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Is Web to Print the Answer to Your Prayers?

Is managing the print and marketing collateral for your company driving you crazy? How do you think about your printed documents? Design them, contact a print provider, figure out the volume you can afford to print in order to keep the price per piece down, then hope you didn’t order too many? Balance the quality...

Revealing Facts Behind Catalog Shoppers
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Revealing Facts Behind Catalog Shoppers

Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get online and make the long awaited purchase. Here...

10 Terminal Design Flaws in Senior Living Mailer
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10 Terminal Design Flaws in Senior Living Mailer

The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they are only 50 years old. I live in a subdivision designed for people to progress...

Is Your Business Card Making the Right Impression?
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Is Your Business Card Making the Right Impression?

If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she collects every time she networks. She rightfully asks where is the quality, the...

Fault-Filled Postcard Teaches You Avoidable Design Mistakes
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Fault-Filled Postcard Teaches You Avoidable Design Mistakes

With the ease of acquiring marketing materials today even small businesses can look like a Fortune 1000 company. But simple design mistakes can make your business look amateur and waste valuable marketing dollars. Avoid making little mistakes, hire a professional designer, and follow these ten postcard design and copy rules. They will help you keep your professional look for...

Posted by September 25, 2012January 18, 2018
Marketing Management & Execution Solutions: So What Do You Call Them?
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Marketing Management & Execution Solutions: So What Do You Call Them?

Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain?  In the world of marketing communications management, many people would think the above terms all mean the same thing.  I actually think...

Posted by July 26, 2012January 1, 2017
Retire Your 1980s Marketing Practices Along Side Your INXS Album
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Retire Your 1980s Marketing Practices Along Side Your INXS Album

The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea that they reconsider.  The band’s name summarizes the excesses of that period, which include plenty of waste in the marketing industry — mass mailings, print overruns, static, soon-to-be-tossed collateral pieces, and one-way, non-triggered communication. The spoilage and fallout of living to extremes...

Posted by June 5, 2012May 29, 2019
How Would You Like to Send That?
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How Would You Like to Send That?

Paper or plastic? Both are possible with direct mail. First Class, standard class, or Fed-X? Again all three and more are possible with direct mail, which is scalable to your budget depending on the overall strategy and, of course, the budget. What’s my point? That direct mail is relevant. In fact, it’s thriving despite increases in postal rates,...

Posted by December 6, 2011January 18, 2018
Ten Ways to Decrease Direct Mail Spending
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Ten Ways to Decrease Direct Mail Spending

Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve both sides of the ROI equation with your direct mail campaigns:...

Posted by August 25, 2011May 29, 2019
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