Seven PURL Mistakes You Might Be Making
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Seven PURL Mistakes You Might Be Making

Personalized URLs (PURLs) or personalized landing pages are definitely a game changer for direct and database marketing.  With PURLs, all that great data you’ve collected about your prospects or customers can be used to construct a truly personalized online marketing experience with customized data, imagery, offers and the all-important pre-populated form. The key to success with...

Posted by March 1, 2011February 8, 2021