by NextPage | Sep 8, 2011 | Blog, DIRECT MARKETING, PERSONALIZED URLS, QR CODES, REAL ESTATE, VARIABLE DATA PRINTING
We’ve been talking a lot about QR Codes® It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because...
by NextPage | May 25, 2011 | Blog, QR CODES
It’s not easy being friends with a marketer. Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it and hijack their friends’ smartphones to see what new text-based marketing campaigns they have received. Talented...
by NextPage | Apr 21, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable...
by NextPage | Mar 14, 2011 | Blog, MULTI-CHANNEL MARKETING
“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized...
by NextPage | Mar 8, 2011 | Blog, PERSONALIZED URLS, QR CODES
Ever since PURLs (or Personalized URLs) hit the scene, the integration of offline and online media has become a powerful way to improve direct marketing results. Now, direct mail and email can link to a URL that can be customized to the individual and can be tracked...