by Gina Danner | Feb 3, 2023 | FINANCIAL SERVICES
Today’s internet denizens expect much more than basic text on a webpage. “Being online” has come a long way from labored searches and hit-or-miss hyperlinks. Instead, we live in an age of incredible connectivity and information. Readers no longer search out and... by Gina Danner | Feb 2, 2023 | DIRECT MAIL, FINANCIAL SERVICES
Direct mail is an effective and eye-catching way for banks to build or strengthen relationships with their customers. Direct mail for banks grows response rates and makes a lasting impression. Direct mail for banks lends credibility to the business as an envelope in... by Gina Danner | Feb 1, 2023 | LEAD GENERATION, Marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time... by Gina Danner | Jan 31, 2023 | FINANCIAL SERVICES
Intrusive advertising strategies are out. Instead, marketers are focusing on a different strategy: contextual advertising. How can your financial institution leverage the benefits of this approach to gain and retain customers? Here’s what you need to know.... by Gina Danner | Jan 26, 2023 | Blog, FINANCIAL SERVICES
One of the ways that bank marketing shows positive results is by getting millennials to switch banks. Bank print advertising can provide value proposition messaging that communicates value propositions that meet the needs of customers while also promoting the fact...
