by Jennifer Turgeon | Nov 9, 2023 | FINANCIAL SERVICES
In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns should... by Jennifer Turgeon | Sep 28, 2023 | Marketing
When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you... by Jennifer Turgeon | Sep 21, 2023 | FINANCIAL SERVICES
Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct... by Jennifer Turgeon | Sep 14, 2023 | Marketing
Health insurance is a unique topic that needs to be addressed in a way that benefits both the health insurance company and the new or existing patient & insured individual. Health insurance direct mail should address the needs and concerns of the insured while... by Jennifer Turgeon | Aug 30, 2023 | Marketing
A sell sheet is still an important business document and the sell sheet design has evolved with the times. These days, a product sell sheet can be shared in multiple ways including an actual physical sell sheet, via email, or viewed online where all parties can make...
