by Jennifer Turgeon | Oct 11, 2024 | Marketing
A product’s packaging is often the first interaction a customer has with a brand. As more businesses recognize the value of packaging as a marketing tool, custom folding cartons have become an effective way to incorporate branding, enhance product appeal, and create a... by Jennifer Turgeon | Oct 4, 2024 | NON PROFIT
Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game. For... by Jennifer Turgeon | Aug 29, 2024 | Marketing
Promotional products have long been a staple for increasing brand awareness and customer loyalty. However, with changing consumer behaviors and advancements in technology, it’s essential to evolve your marketing strategy to stay ahead of the competition. As a... by Jennifer Turgeon | Aug 15, 2024 | FINANCIAL SERVICES, GREEN PRINTING, HEALTHCARE, INSURANCE SERVICES, Marketing, NON PROFIT
For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its... by Jennifer Turgeon | May 30, 2024 | Marketing
Summer presents a unique set of opportunities and challenges for nonprofit marketing. As routines change and many people shift into a slower pace of life, nonprofits can capitalize on this time to engage with their communities, boost awareness, and drive donations....
