by NextPage | Apr 21, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable...
by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...
by NextPage | Mar 29, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret...
by NextPage | Jan 27, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most...
by NextPage | Jan 6, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific...
by NextPage | Sep 7, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, MARKETING MANAGEMENT
I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise...
