by NextPage | Oct 17, 2013 | Blog, BRAND ASSET MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing...
by NextPage | Jul 26, 2012 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain? In the world of...
by NextPage | Aug 25, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve...
by NextPage | Jul 28, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“. This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross...
by NextPage | Jul 21, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest...
by NextPage | Jul 13, 2011 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch...