Are Your Customers Satisfied or Delighted?
Post

Are Your Customers Satisfied or Delighted?

When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...

How to Build Your Brand Around Trust
Post

How to Build Your Brand Around Trust

“If you relentlessly build great value propositions, your customers will believe you….It’s only in business that we think there is a quick fix – a magic formula.” -Alex Osterwalder, Co-founder and Business Model Expert, Strategyzer.com It’s an intriguingly fascinating exercise, this practice of creating a brand people want to associate themselves with. Nobody knows that better than...

Business Card Designs that Work
Post

Business Card Designs that Work

I have seen thousands of business cards in the last 25 years.  Between you and me, most of them don’t leave an impression.  For most people, they are an after thought; especially in the age of V-cards and contact transfer by “phone bumping”.  I was recently handed a business card that made me stop and...