Repairing a Broken Customer Relationship
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Repairing a Broken Customer Relationship

Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and winning back customer loyalty is more than most companies would be able to withstand. In Part 1...

Get your mail piece opened!
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Get your mail piece opened!

Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the exact reference point as in these days of internet proliferation; it’s difficult...

Pantone Color of the Year – Marsala
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Pantone Color of the Year – Marsala

Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that...

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Remove Internal Roadblocks at Your Company part 2

This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...

Do You Know the 4 Phases of a Product Life Cycle?
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Do You Know the 4 Phases of a Product Life Cycle?

Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...

Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Are Your Customers Satisfied or Delighted?
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Are Your Customers Satisfied or Delighted?

When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...

How to Build Your Brand Around Trust
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How to Build Your Brand Around Trust

“If you relentlessly build great value propositions, your customers will believe you….It’s only in business that we think there is a quick fix – a magic formula.” -Alex Osterwalder, Co-founder and Business Model Expert, Strategyzer.com It’s an intriguingly fascinating exercise, this practice of creating a brand people want to associate themselves with. Nobody knows that better than...

Business Card Designs that Work
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Business Card Designs that Work

I have seen thousands of business cards in the last 25 years.  Between you and me, most of them don’t leave an impression.  For most people, they are an after thought; especially in the age of V-cards and contact transfer by “phone bumping”.  I was recently handed a business card that made me stop and...