by NextPage | Sep 5, 2012 | Blog, DATABASE MARKETING, HEALTHCARE
The American Institute of CPAs awarded NextPage (formerly Mail Print) its seal of approval for operational and system controls this summer. Before I lose you, let me tell you why this endorsement is a huge deal and impacts the way we do business together. Data is...
by NextPage | Aug 9, 2012 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, REAL ESTATE, VARIABLE DATA PRINTING
Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same...
by NextPage | Jul 31, 2012 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending...
by NextPage | Apr 24, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, HEALTHCARE
Airport security guards are warned not to violate civil rights by profiling passengers. Human Resource recruiters are under watch by the EEOC, so they don’t racially profile candidates. And police officers are under constant watchdog scrutiny to prevent future...
by NextPage | Apr 3, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
**This is a re-post from NextPage’s early days of blogging (way back when we were Mail Print!). Our readership has grown quite a bit since then, so we wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...