by NextPage | Nov 8, 2011 | Blog, DATABASE MARKETING, MARKETING AUTOMATION
In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through...
by NextPage | Sep 22, 2011 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...
by NextPage | Apr 6, 2011 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard...
by NextPage | Mar 1, 2011 | Blog, DATABASE MARKETING, DIRECT MARKETING, PERSONALIZED URLS
Personalized URLs (PURLs) or personalized landing pages are definitely a game changer for direct and database marketing. With PURLs, all that great data you’ve collected about your prospects or customers can be used to construct a truly personalized online marketing...
by NextPage | Feb 8, 2011 | Blog, DATABASE MARKETING, DIRECT MARKETING
Irrelevant offers and messages alienate customers and reduce the love in the Return On Marketing Investment (ROMI) of loyalty programs. A recent study by the CMO Council uncovered that 73% of consumers participating in a loyalty program have received promotions for...
by NextPage | Dec 23, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition. But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need...