by Jennifer Turgeon | Dec 30, 2024 | DIGITAL MARKETING, DIRECT MAIL
Commercial Print in a Digital World In a highly digital world, commercial print stands as a valuable tool that continues to engage consumers. From direct mail to large-format displays, print has adapted to serve the dynamic needs of multi-channel marketing...
by Jennifer Turgeon | Dec 30, 2024 | DIGITAL MARKETING, DIRECT MAIL
How NextPage Supports Agencies with Direct Mail Expertise Direct marketing agencies are the backbone of most successful campaigns. They bridge the gap between brands and their target audiences through well-crafted messages, creative strategies, and using...
by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, DIRECT MARKETING
The Impact of the Envelope: Elevating Your Direct Mail Campaigns An envelope is often seen as a basic item used to hold bills, cards, or letters. For businesses that use direct mail, the envelope is more than just a container. It is an important marketing tool....
by Jennifer Turgeon | Dec 18, 2024 | DIRECT MAIL, PRINT, VARIABLE DATA PRINTING
Commercial Print: The Cornerstone of the Modern Marketing Landscape Living in a time of digital innovation, it’s easy to overlook the lasting power of commercial print. That is one of the key strategies for any business. It aims to create memorable...
by Gina Danner | Nov 1, 2024 | DIRECT MAIL, NON PROFIT, VARIABLE DATA PRINTING
As colleges and universities face shrinking government funding, the need for effective fundraising strategies has never been greater. For educational institutions seeking to build donor support, research shows the power of relationship-based fundraising. This insight...
by Jennifer Turgeon | Jun 15, 2023 | DIRECT MAIL
A direct mail automation system eliminates the manual process involved with mailing a printed direct mail piece. A customer relationship management system (CRM) is one of the most integral parts of the process as it allows you to integrate direct mail with other...