by Gina Danner | Aug 25, 2022 | Blog, DIRECT MAIL
Over the past twelve (or more) months, the print industry has had to deal with paper prices going up along with increasing labor costs and higher postage costs. Each of these factors has contributed to paper price increases over the last year and it looks like the...
by Gina Danner | Aug 18, 2022 | Blog, DIRECT MAIL
Marketing automation has become a powerful tool for businesses looking to connect with customers as well as save time and money on manpower. The growing ability to easily connect with consumers in a quick manner through online marketing platforms has proven to have a...
by NextPage | Apr 26, 2021 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct...
by NextPage | Sep 14, 2020 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, PRINT, STRATEGY
When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the...
by | Feb 18, 2020 | Blog, DIRECT MAIL, Marketing, STRATEGY
Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going...
by NextPage | Sep 25, 2019 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING
When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to...
