by | Aug 21, 2018 | Blog, DIRECT MAIL, QR CODES, VARIABLE DATA PRINTING
When we say a mail piece is personalized, you probably interpret that as meaning it has the recipient’s name placed in the copy. With today’s modern printers, variable data printing can be used to personalize content beyond just text. Here are five different ways a...
by NextPage | Aug 15, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, Marketing
It can be tough to create an effective marketing campaign that cuts through the daily digital clutter. It often means changing strategies, testing new concepts and broaching new messaging territories – all things that you might approach with hesitation. But...
by | Aug 9, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them,...
by Guest Blogger | Aug 9, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, VARIABLE DATA PRINTING
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of...
by | Aug 2, 2018 | Blog, DIRECT MAIL, PRINT, RETAIL, VARIABLE DATA PRINTING
You just started your own business. Congratulations! Now what? It’s a brand new business that nobody knows about, and you have to somehow create exposure and excitement so people will want to buy from you. It’s challenging, but not impossible. Every successful...
by | Jul 30, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING ROI, QR CODES, VARIABLE DATA PRINTING
No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your...