by NextPage | Jul 1, 2019 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, Marketing
Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you...
by Joel | Oct 23, 2018 | AUGMENTED REALITY, Blog, BRANDING, DIRECT MAIL, QR CODES
Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns. Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope. A relatively new...
by NextPage | Oct 9, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
For many companies, the holidays are a crucial time to drive business. Marketers need a fine-tuned plan to capitalize on the busy shopping season and attract customers. Some include email in their holiday marketing mix, others choose to focus on direct mail. But...
by | Sep 20, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are...
by NextPage | Sep 6, 2018 | Blog, DIRECT MAIL, VARIABLE DATA PRINTING
Personalized content drives response rates up to ten times more by targeting individual consumers, and direct mail remains one of the most responsive communication channels. Knowing this, a personalized direct mail campaign is like the Super Bowl of print marketing....
by | Sep 4, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING
You waited for years to find just the right location to start your new business. Now everything is in place, your grand opening is around the corner, but how do you get the word out to everyone in the neighborhood? The solution might be Every Door Direct Mail. Every...