by NextPage | Jul 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern...
by NextPage | Jul 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, FINANCIAL SERVICES, INSURANCE SERVICES, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
You may be questioning your general approach to your print marketing campaigns in light of the fact that there are so many new ways consumers are being bombarded with information. Response rates of cross-media marketing campaigns are proving cross-media is not only...
by NextPage | Jul 23, 2013 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a...
by NextPage | Jul 18, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES, MULTI-CHANNEL MARKETING
The Response Rates of Cross-Media Marketing Campaigns still support the need for “hybrid marketing”, better known as cross-media marketing techniques. Digital media and direct mail actually complement each other, and because of this fact, there will...
by NextPage | Jul 10, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
Flash forward to today. Rather than becoming extinct, like some people wagered with the advent of the Internet and digital catalogs, print catalogs have proven the power of pictures and touch by remaining an unbeatable means to get consumers to place orders online....
by NextPage | Jul 2, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get...