by | Jun 8, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, NON PROFIT
This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica...
by | May 23, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKET RESEARCH, PRINT
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits,...
by | Apr 11, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING ROI
There is one thing marketing professionals all agree on when it comes to the best way of tracking direct mail response rates to measure your marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any...
by | Mar 13, 2017 | DIRECT MAIL, DIRECT MARKETING, SOCIAL MARKETING
The following is an article on the USPS Delivers website, where you can find great marketing resources including white papers and articles relating to direct mail, omni-channel campaigns, big data, personalization and more. Social media and direct marketing exist in...
by Joel | Feb 7, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING
The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit...
by NextPage | Apr 14, 2016 | Blog, BUDGET, DIRECT MARKETING, PRINT, STRATEGY
In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow. Direct Mail is Still a Strong Choice. Print Maintains a...