by NextPage | Dec 8, 2014 | Blog, BRANDING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last...
by NextPage | Oct 22, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
Recently I turned 50. The whole year prior, I spent planning a big party in which I could ring in a new half-century in style. I pondered all the things I could do. I booked a caterer, thought about the guest list and who might attend. Then with 6 months to go,...
by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE
In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
by NextPage | Jul 15, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer...
by NextPage | Jun 18, 2014 | Blog, CONTENT MARKETING, DIRECT MAIL, DIRECT MARKETING
Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to...
by NextPage | Jun 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend...