by NextPage | Feb 8, 2016 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their...
by NextPage | Jan 14, 2016 | Blog, CONTENT MARKETING, DIRECT MARKETING, MULTI-CHANNEL MARKETING, RETAIL
It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In...
by NextPage | Dec 16, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MARKETING, MULTI-CHANNEL MARKETING
As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the...
by NextPage | Dec 10, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital...
by NextPage | Dec 4, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, QR CODES
Not the Sexy one, the other one… The little black dress is the essential wardrobe staple, the dress that will take you practically anywhere. QR codes may not be as sexy as a little black Chanel® dress, but they are a staple, and they will take you anywhere....
by NextPage | Oct 7, 2015 | Blog, BRANDING, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING
The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park? The campaign centers on a series of videos, each...