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How Targeted Direct Mail Educates Members About New Health Plans Educating members on new health plans is one of the most important yet cumbersome tasks for health insurance providers....
Using Variable Data Printing to Build Member Engagement Beyond Open Enrollment Period In today’s fast world, communicating with health insurance members throughout the year-not just at open enrollment-is increasingly...
The Role of Commercial Print in Higher Education’s Recruitment Strategy In this age of digital marketing and social media, sometimes it may seem hard to notice how the role...
Health insurers can expand reach, personalize communication, and boost engagement. What makes health insurance different is that this may involve engaging an audience of diverse needs and preferences. The need...
Why Tangible Materials Continue to Matter for Higher Education Marketing In a world seemingly dominated by all things digital regarding marketing, some might be assuming that print materials are...
How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today’s competitive landscape, higher education institutions are under increasing pressure not only to attract prospective students but also to...