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Summary box: Variable data printing is best for campaigns where the message, offer, image, QR code, or call to action should change based on the recipient. It is most valuable when...
Event signage failures are rarely about the design. The artwork looks perfect on screen. The colors are approved. And then something goes wrong between file submission and installation day — the...
Until anything goes wrong, most companies don’t give their commercial printing partner much thought. The hues return to being off-brand. The deadline is not met. By the time the invoice...
A calendar is used by the majority of direct mail initiatives. When someone thinks it’s time to mail, a file is sent to the printer, a list is pulled, and three weeks later, pieces arrive...
Direct mail is dead! Email killed it, social media crushed it, digital marketing outperformed it. We are not the ones claiming it. It has been declared yet again by someone, somewhere in Kansas City. Yet,...
