In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by...
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...
Close doesn’t count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn, Vertical Marketing Specialist, Experian QAS. Data quality is a top concern for many organizations, as it affects...