by NextPage | Apr 30, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO...
by NextPage | Mar 21, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net....
by NextPage | Feb 21, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to...
by NextPage | Feb 19, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending...
by NextPage | Feb 1, 2013 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account that didn’t have several million dollars in mass media spending power. Then in the 90s, an agency wouldn’t work with a client that didn’t have huge budgets to build out an...
by NextPage | Dec 18, 2012 | Blog, MARKETING MANAGEMENT, Uncategorized
Political gaffes follow a candidate from one campaign to the next. The campaigns of Romney, Biden, Clinton, Quail and Bush all confirm this. Remember Bush’s premature use of the phrase “Mission Accomplished”, Quail’s misspelling of “potato?” or even Clinton’s more...