All Aboard! It’s Time to Engineer the Marketing Process
Post

All Aboard! It’s Time to Engineer the Marketing Process

Throughout the past year, I have attended or presented at a variety of conferences such as the Marketing Profs B2B Marketing Conference, the Integrated Marketing Summit, the DMA’s National Center for Database Marketing conference, and various industry-specific events.  I can say that I am continually impressed by the content and quality of these events.  There...

Posted by January 6, 2011January 18, 2018
Nine Ways to Decrease Direct Mail Spending While Improving Results
Post

Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI.  It is possible to utilize direct mail to its fullest potential and decrease...

Posted by October 6, 2010June 10, 2019
Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
Post

Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Overcoming the Fear of Losing Control to Field Sales and Marketing
Post

Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
Building a Roadmap for the Buying Decision Process
Post

Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that...

Posted by August 10, 2010January 18, 2018
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
Post

80,000 Things Ferrellgas Can Teach You About Distributed Marketing

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...

Posted by June 22, 2010January 18, 2018
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
Post

Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019
What Jelly Teaches About User Adoption of Marketing Asset Management
Post

What Jelly Teaches About User Adoption of Marketing Asset Management

Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test.  She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies.  The net result: when six jellies were presented, 40% of the shoppers stopped to sample, and 30% bought jelly. ...

Posted by June 7, 2010February 7, 2017
Marketing Asset Management: How to Get Best in Class Performance
Post

Marketing Asset Management: How to Get Best in Class Performance

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group has recently published a research study Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environmentsthat highlights this significant increase in ROMI by Best in Class Companies using Marketing Asset Management. The key summary points from the...

Posted by May 25, 2010January 1, 2017
Video: Multi-Channel Marketing Automation
Post

Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016