by NextPage | Jul 21, 2011 | Blog, BRAND ASSET MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest...
by NextPage | Jul 13, 2011 | Blog, BRAND ASSET MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch...
by NextPage | Jun 14, 2011 | Blog, MARKETING MANAGEMENT
As companies consider an investment in marketing asset management, Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required. Based upon years of guiding...
by NextPage | Apr 27, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT, VIDEOS
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most...
by NextPage | Apr 21, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable...
by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...