What Jelly Teaches About User Adoption of Marketing Asset Management
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What Jelly Teaches About User Adoption of Marketing Asset Management

Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test.  She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies.  The net result: when six jellies were presented, 40% of the shoppers stopped to sample, and 30% bought jelly. ...

Posted by June 7, 2010February 7, 2017
Marketing Asset Management: How to Get Best in Class Performance
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Marketing Asset Management: How to Get Best in Class Performance

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group has recently published a research study Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environmentsthat highlights this significant increase in ROMI by Best in Class Companies using Marketing Asset Management. The key summary points from the...

Posted by May 25, 2010January 1, 2017
Video: Multi-Channel Marketing Automation
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Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016
Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010February 8, 2021
A Ginormous Pitfall in Database and Direct Marketing Planning
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A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in online,...

Posted by April 1, 2010February 8, 2021
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?
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Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads that are ready to buy, while using automated marketing tactics such as email campaigns and direct mail programs...

Posted by March 18, 2010February 8, 2021
“Virtually” In Love with On-Demand Printing
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“Virtually” In Love with On-Demand Printing

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a long calculation, this number illustrates the company’s good or poor management of inventory.  It can highlight that too much inventory is in stock, causing high carrying costs and poor use of cash, or it can...

Posted by February 15, 2010January 1, 2017
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010December 23, 2020