Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010January 9, 2017
A Ginormous Pitfall in Database and Direct Marketing Planning
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A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in online,...

Posted by April 1, 2010May 29, 2019
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?
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Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads that are ready to buy, while using automated marketing tactics such as email campaigns and direct mail programs...

Posted by March 18, 2010February 7, 2017
“Virtually” In Love with On-Demand Printing
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“Virtually” In Love with On-Demand Printing

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a long calculation, this number illustrates the company’s good or poor management of inventory.  It can highlight that too much inventory is in stock, causing high carrying costs and poor use of cash, or it can...

Posted by February 15, 2010January 1, 2017
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010June 18, 2019