by NextPage | Dec 6, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as...
by NextPage | Aug 20, 2013 | Blog, MARKETING MANAGEMENT
The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be...
by NextPage | Jun 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MANAGEMENT
If you’re supplementing your existing donor database by also buying an outside list, know that there are two types of lists (1) compiled lists and (2) response lists. A compiled list is a database of names and records that have been compiled through public records...
by NextPage | Jun 4, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee...
by NextPage | May 16, 2013 | Blog, CAMPAIGN MANAGEMENT, MARKETING MANAGEMENT
When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the...
by NextPage | May 14, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable,...