by Jennifer Turgeon | Oct 4, 2024 | NON PROFIT
Reaching the right audience efficiently and effectively is more critical than ever. While traditional direct mail campaigns continue to play a pivotal role in fundraising and awareness-building efforts, new digital tools such as IP targeting are changing the game. For... by Jennifer Turgeon | Aug 15, 2024 | FINANCIAL SERVICES, GREEN PRINTING, HEALTHCARE, INSURANCE SERVICES, Marketing, NON PROFIT
For banks and financial institutions, direct mail remains a successful tool in their marketing mix. Direct mail possesses unique advantages that drive big results. In this article we detail some of the most compelling direct mail statistics that underscore its... by Jennifer Turgeon | Jul 29, 2024 | NON PROFIT
Annual giving campaigns are a cornerstone of many nonprofit organizations’ fundraising efforts. These campaigns provide crucial funding for ongoing operations and special projects, and they often rely on the generosity of repeat donors. To maximize the impact of your... by Jennifer Turgeon | Apr 11, 2024 | NON PROFIT
When it comes to nonprofit management, the question of whether or not to create an organization’s own publication has become increasingly relevant. As nonprofits strive to elevate their visibility, engage with stakeholders, and amplify their message, the concept... by Jennifer Turgeon | Mar 30, 2024 | NON PROFIT
In an era where digital channels seem to dominate the marketing landscape, Direct Mail has emerged as a powerful tool in the nonprofit sector, especially in fundraising efforts. Direct mail offers unique advantages that can significantly elevate nonprofit fundraising... by Jennifer Turgeon | Jan 29, 2024 | NON PROFIT
Non-profit marketing is intended to promote the cause and ideals of the non-profit while also inspiring the recipient of the marketing message to make a donation or volunteer their time. While compelling text can explain more about the organization in greater depth,...
