by NextPage | May 2, 2013 | Blog, CAMPAIGN MANAGEMENT, NON PROFIT
Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon...
by NextPage | Mar 14, 2013 | Blog, MULTI-CHANNEL MARKETING, NON PROFIT
Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors...
by NextPage | Oct 9, 2012 | Blog, DIRECT MARKETING, NON PROFIT, VARIABLE DATA PRINTING
Ethan Boldt, Chief Content Officer of Direct Marketing IQ, the research division of publisher Target Marketing, surveyed and shared the results of direct marketing trends for nonprofits in 2011 with glimmers of trends in 2012. In case you missed his direct...
by NextPage | Jul 5, 2012 | Blog, DIRECT MAIL, NON PROFIT
Donors are more than three times as likely to give an online gift in response to a direct mail appeal than an “e-ppeal,” according to a national study conducted by research firm Campbell Rinker for the non-profit advising firm Dunham+Company. The study...
by NextPage | Apr 19, 2012 | Blog, NON PROFIT, QR CODES
Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results on the same budget,” are turning to...