We usually aren’t the type to toot our horn on things we’ve done or advances we’ve made, but we think this is pretty cool. We added to our family of state-of-the-art presses the HP Indigo 12000 Digital Press, and we’re excited about the new opportunities this offers our customers. First of all the digital press...
In 2012 the United Nations General Assembly proclaimed March 21st the International Day of Forests, to celebrate and help raise awareness of the importance of all types of forests. The theme for 2017 is Forests and Energy. According to Two Sides North America, wood provides the world with more energy than solar, hydroelectric or wind...
When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...
In a previous work life, I was the publisher of a Kansas City weekly newspaper, The Pitch, for over 10 years. The format offers distribution of local entertainment, food, music, and long form investigative journalism. I enjoyed it immensely, and lived through the highs of the industry throughout the 90’s and early 2000’s, to the...
Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...
For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...
In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow. Direct Mail is Still a Strong Choice. Print Maintains a Significant Position in the Budget. Personalization is Increasing. Use of Direct Mail is...
