Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a picket sign with the recipient’s name on it for a personal touch. The...
![How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_500/https://gonextpage.com/wp-content/uploads/2018/05/Screenshot_5-500x500.jpg "How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]")
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...
In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...
If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. Direct Mail Envelopes Good direct mail envelopes have excellent copy, design, and color. But...
A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. Shape-cut envelopes are also known as trailing edge envelopes and shape-out envelopes. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression...
Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...
The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors. This has made people everywhere sit up and take notice of where and how...
After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers haven’t done business with you...
