5 Ways to Increase Direct Mail Response Rates with Variable Data
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5 Ways to Increase Direct Mail Response Rates with Variable Data

According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often.  Variable data printing, a type of...

Paper Prices Continue to Rise. Here’s Why.
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Paper Prices Continue to Rise. Here’s Why.

It’s passé to say that over the last 16 months we have seen everything about business change. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as the one we are in at this moment in time....

Is Your Digital Life Missing Something?
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Is Your Digital Life Missing Something?

When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the mail! When a catalog is sent to a recipient, you...

Posted by September 14, 2020December 23, 2020
COVID-19 Presents New Opportunities for Multi-Channel Marketing
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COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...

Posted by August 24, 2020August 31, 2020
The State of Graphic Design
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The State of Graphic Design

How creatives see the landscape shaping By Alyssa Ruane Modern times call for new approaches to decades-old practices. Anyone in the marketing landscape today realizes this-with AR and VR disrupting reality and consumers’ tastes shifting with a single tweet-the brand playing field has never been more robust, crowded or exciting. As a full-circle brand experience...

NextPage Wins at the 2019 GraphEx Awards
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NextPage Wins at the 2019 GraphEx Awards

We don’t do what we do for awards but it’s always nice to be recognized for quality work! At this year’s GraphEx Awards Gala NextPage walked away with multiple awards. We won awards in multiple categories for our work encompassing numerous materials created throughout the year. From periodicals to unique packaging we always strive to...

Project Spotlight: Truman Medical Center
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Project Spotlight: Truman Medical Center

Truman Medical Center (TMC) is an academic health center in downtown Kansas City. TMC has 2 academic hospital locations, the largest behavioral health program in the area, long-term care facility, multiple primary care practices, and the busiest level one trauma center in the community. TMC is also the primary teaching hospital for the University of...

Why Your POS System is Crucial to Your Marketing Plan
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Why Your POS System is Crucial to Your Marketing Plan

Technology is constantly evolving and moving forward, leaving in its wake a trail of antiquated and useless equipment. It’s been a long time since cash registers ruled the retail and restaurant world. There is a new retail king firmly in control now, and the reign is powered by another king: data. Bill Gates once said...

Posted by October 18, 2018February 8, 2021
Will Clickable Paper Replace QR Codes?
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Will Clickable Paper Replace QR Codes?

Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...

Posted by October 2, 2018October 2, 2018
Understanding the Significance of Color Management in Printing
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Understanding the Significance of Color Management in Printing

Have you ever had an issue where you print a full-color image and it comes out looking nothing like it did on screen? Perhaps it’s too dark, too faded, not red enough, or the colors are blending when they shouldn’t. This is likely a color management problem. There’s a big difference between what we can...