In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...
If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. Direct Mail Envelopes Good direct mail envelopes have excellent copy, design, and color. But...
A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. Shape-cut envelopes are also known as trailing edge envelopes and shape-out envelopes. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression...
Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...
The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors. This has made people everywhere sit up and take notice of where and how...
After all you’ve been through, are you going to let them walk away without even checking in to see how they’re doing? Do you even know why they broke up with you? It’s not you, it’s them. Ok, it might be you. There are many possible reasons why some customers haven’t done business with you...
![Going Paperless May Not Be Greener [Infographic]](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500,h_500/https://gonextpage.com/wp-content/uploads/2018/01/GoingPaperless-7.5x11-1-500x500.jpg "Going Paperless May Not Be Greener [Infographic]")
In the past few years, some buzzwords that have permeated workplaces include “going green” or “going paperless”. Every time you use the copier you are “killing trees”. Paper is made from trees, but the fact is, using paper may not only be the greener option, it may be more affordable than you may think. Statistics...
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are...
Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of Christmas lights danced along the edges,...
In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....
