Catapult Your Direct Marketing with Personalized QR Codes
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Catapult Your Direct Marketing with Personalized QR Codes

It’s not easy being friends with a marketer.  Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it and hijack their friends’ smartphones to see what new text-based marketing campaigns they have received. Talented marketers are always on the lookout for the next creative idea and never...

Posted by May 25, 2011February 8, 2021
Summer QR Code Discount: Smart Thinking by the USPS
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Summer QR Code Discount: Smart Thinking by the USPS

Although the US Postal Service has made some questionable moves in the past few years, I can say with certainty that their Summer QR Code promotion is one of the smartest moves they’ve made in years. And it is simple, easy to understand, and available to most types of marketing mail.  Score! Any Quantity of...

Posted by May 19, 2011January 9, 2017
The ABC’s of Mobile Marketing
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The ABC’s of Mobile Marketing

The mobile marketing industry is filled with more than its fair share of TLAs (Three Letter Acronyms). Here’s a quick primer on the shortened vocabulary of mobile marketing. CSC (Common Short Code) A short numeric sequence (4-6 digits) to which text messages can be sent from a mobile phone. Most CSC-powered marketing campaigns prompt mobile...

Posted by May 5, 2011February 6, 2017
Eight Secrets to Using Personalized Landing Pages
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Eight Secrets to Using Personalized Landing Pages

Ever since PURLs (or Personalized URLs) hit the scene, the integration of offline and online media has become a powerful way to improve direct marketing results.  Now, direct mail and email can link to a URL that can be customized to the individual and can be tracked at the individual level. After working with PURLs for many years, I’ve come to some...

Posted by March 8, 2011February 8, 2021
How to Create Trackable QR Codes
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How to Create Trackable QR Codes

I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with step-by-step instructions. New to QR Codes? Check out this...

Posted by February 23, 2011February 8, 2021
Q&A: Cynthia Artin on QR Codes in Direct Marketing
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Q&A: Cynthia Artin on QR Codes in Direct Marketing

As we discussed recently in our post Guide to QR Codes for Direct Marketers, 2-dimensional barcode technology is making inroads into the United States after becoming mainstream in Asia and Europe. For direct marketers, these mobile-friendly codes offer a new way to integrate offline and online communications. Direct mail, print and TV ads, business cards, billboards…...

Posted by November 9, 2010February 7, 2017
Guide to QR Codes for Direct Marketers
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Guide to QR Codes for Direct Marketers

What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may have overlooked these small squares filled with seemingly-random...

Posted by September 23, 2010January 18, 2018
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010December 23, 2020