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How Direct Mail And Social Media Increases Response Rates

by | Apr 26, 2018 | Blog, DIRECT MAIL, Marketing, SOCIAL MARKETING

Direct mail and social media exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct...

Why finding a cause to support is the strategy your brand needs now

by | Mar 10, 2020 | Blog, Marketing, STRATEGY, VISION & VALUES

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every...

The Story Is The Story

by | Sep 28, 2020 | Blog, CONNECT MAGAZINE, SOCIAL MARKETING, STRATEGY

For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable...

Here To Stay

by | Apr 19, 2021 | Blog, Marketing, MARKETING MANAGEMENT, STRATEGY

Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and...

Speak to the Heart

by Guest Blogger | May 20, 2021 | Blog, CAMPAIGN MANAGEMENT, Marketing, MARKETING MANAGEMENT, STRATEGY

Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you’ll be able to create messaging that resonates. In her role as...