According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards...
VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to...
Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most...
Sitting down to write a Quarterly Update can be challenging. My goal is to provide you information that is worthy of your time and attention. This update will provide a mix that will be a continuation of the theme for the last year and some vision to the future. ...
Successful marketing programs require many small tasks being performed correctly every day. Marketing automation builds your communication platform by creating a constant, regular communication channel that can be accessed by your members. This ongoing communication...