5 Questions To Ask A Multi-Channel Marketing Company Before Using One
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5 Questions To Ask A Multi-Channel Marketing Company Before Using One

Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends? How much time does she spend in front...

How to Use the Pain Funnel to Drive Greater Direct Mail Response
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How to Use the Pain Funnel to Drive Greater Direct Mail Response

When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to find pain, copywriters, account executives, and corporate marketers aren’t.  This is demonstrated when you...

Direct Marketing vs Mass Marketing Defined By Seth Godin
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Direct Marketing vs Mass Marketing Defined By Seth Godin

In a recent post from Seth Godin, the influential author and speaker divulges a main difference between direct marketing vs mass marketing.  The process of mass marketers and direct marketers are different in how they are creating and scaling their message to reach their audience The comparison below is based on Godin’s main points: Mass...

Posted by July 21, 2010February 23, 2022