by | Aug 14, 2017 | Blog, Marketing, MULTI-CHANNEL MARKETING
Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends?... 
by NextPage | Feb 21, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to... 
by NextPage | Jul 21, 2010 | Blog, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between direct marketing vs mass marketing. The process of mass marketers and direct marketers are different in how they are creating and scaling their message to reach...